Specs

2016 Digital Advertising Specs

Type Dimensions File Type & Size Full Specs
Mobile Banner Expandable:
Min: 320x50
Max: 320x480
JPG, HTML
20K, 50k polite
Retina (2x) 40k
View >
Mobile Pushdown Expandable:
Min: 320x50
Max: 320x300
HTML
125K
View >
Big Box Expandable:
Min: 300x250
Max: 600x250
JPG, GIF, HTML
200k
View >
Half Page 300x600 JPG, GIF, HTML
200k
View >
Portrait 300x1050 HTML, Flash
200k
View >
Leaderboard Expandable:
Min: 728x90
Max: 728x315
JPG, GIF, HTML
200k
View >
Photo Gallery
Interstitial
Responsive:
Min: 518x370
Max: 966x686
HTML, Flash
200k
View >
Pushdown Expandable:
Min: 994x90
Max: 994x418
HTML, Flash
200k
View >
Brandscape 994x175 plus
full width page
background
HTML
200k
View >
Pushdown
Showcase
Expandable:
Min: 994x175
Max: 994x418
plus full page
background
HTML
200k
View >
Sidescape 300x800 on both
sides of main
page content
HTML
200k
View >
Sidekick Expandable:
Min: 300x600
Max: 1000x600
HTML
200k
View >

General:

Must open a new window on user click

Accessing user's microphone or webcam is not permitted

Advertisers must have permission to use site's branding

Must feature a clearly defined border Cannot have a transparent background

Audio:

Initiated by user click (default state is muted)

Must have an obvious mute button

In-Banner Video:

Max. initial file size: 3 MB, unlimited after user interaction.

Max. video length: 30 seconds

Video controls: Play, Pause, Mute, ‘Click for Audio'

Video may autoplay, muted

Expandable Ad Specifications:

Expand/Close Button: must be clearly defined

Ads that auto expand upon page load can only remain expanded for 5 seconds and must be capped at once per user per day. After the first encounter, any ad expansion must be user-initiated

All expanding ads must be third party served

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